ISSN : 1229-6783(Print)
ISSN : 2288-1484(Online)
ISSN : 2288-1484(Online)
디지털 콘텐츠 산업에서의 계약 속성, 성과 및 파트너십 의도에 관한 연구
A Study on Contract Attributes, Firm's Performance and Partnership Intention in the Digital Contents Service Industry
Abstract
Although digital contents markets grow very rapidly and are known as a higher value added industry, thereis also potential risk in producing digital contents. Thus, many firms have begun to produce a firm’s digitalcontents by outsourcing from other companies in order to catch-up new technologies and to make stableprofits. However, since contracts are decided mostly based on bidding price and also standard contract are notavailable, there is a limit on the benefit from the contents outsourcing. Thus, this study argues that if bothcontract factors such as contract concreteness and flexibility are well managed, the on-line digital contents willincrease the performance of a firm. This study deals with the influence on the firm's performance by theoutsourcing in contract factors based on the empirical analysis. Using regression analysis with these twodependent variables, the findings showed that the contract concreteness had positive effects on both costimprovement performance and efficiency improvement performance, but the contract feasibility only had positiveeffect on efficiency improvement performance. In addition, the result of the study showed that the contractperformance of outsourcing the digital contents have a positive impact on the partnership intention.
- 15 김선민 271-279.pdf480.7KB
Reference
1.한국 소프트웨어 진흥원 국내 디지털콘텐츠산업 시 장조사 보고서. 사단법인 한국콘텐츠산업연합회. 2004.12.
2.Ang, S. and Beath, C. M. (1993), "Hierarchical elements in software contracts", Journal of Organizational Computin.
3.Brandon, G. and Halvey, J.K.(1990), "Data processing contracts: Structure, contexts and Negotiation", 3rd Ed., New York : Van Nostrand Reinhold.
4.Coppola, A. J. (1997), "The law of business contracts", Littlefield, Adams & Co.
5.Crocker, K. J. and Masten, S. E. (1991), "Pretia ex Machina? Prices and Process in long-term contracts", Journal of Law & economics, April 1991, Vol. 34, pp. 69-99.
6.De Meyer, A., Nakane, J., Miller, J. and Ferdows, K. (1989), "Flexibility : the next competitive battle : the manufacturing futures survey", Strategic Management Journal, Vol. 10, No. 2, pp. 135-144.
7.Domberger, S. (1999), "The Contracting Organization: A Strategic guide to outsourcing," Oxford University Press, USA. 1999.
8.Fitzgerald, G. and Willcocks, L. (1994), "Outsourcing information technology : contracts and the client/vendor relationship", Oxford Institute of Management, pp.1-20.
9.Kern, T. and Willcocks, L. (2000), "Exploring information technology outsourcing relationships : theory and practice", Strategic Information Systems, Vol. 9, pp. 321-350.
10.Lacity, M. C. and Hirschheim, R. (1993), "The information systems outsourcing bandwagon", Sloan Management Review, Fall, 1993, pp. 73-86.
11.Richmond, W. B., Seidmann, A. and Whinston, A. B. (1992), "Incomplete contracting issues in information systems development outsourcing", decision support systems, 1992, Vol. 8, pp. 459-477.
12.Upton, D. M. (1995), "What really makes factories flexible?", Harvard Business Review, Vol. 73, No. 4, pp. 74-84.
13.Wuyts, S. and Geyskens, I. (2005), "The Information of buyer-supplier relationships : detailed contract drafting and close partner selection", American Marketing Association, Vol. 69, pp. 103-117.
2.Ang, S. and Beath, C. M. (1993), "Hierarchical elements in software contracts", Journal of Organizational Computin.
3.Brandon, G. and Halvey, J.K.(1990), "Data processing contracts: Structure, contexts and Negotiation", 3rd Ed., New York : Van Nostrand Reinhold.
4.Coppola, A. J. (1997), "The law of business contracts", Littlefield, Adams & Co.
5.Crocker, K. J. and Masten, S. E. (1991), "Pretia ex Machina? Prices and Process in long-term contracts", Journal of Law & economics, April 1991, Vol. 34, pp. 69-99.
6.De Meyer, A., Nakane, J., Miller, J. and Ferdows, K. (1989), "Flexibility : the next competitive battle : the manufacturing futures survey", Strategic Management Journal, Vol. 10, No. 2, pp. 135-144.
7.Domberger, S. (1999), "The Contracting Organization: A Strategic guide to outsourcing," Oxford University Press, USA. 1999.
8.Fitzgerald, G. and Willcocks, L. (1994), "Outsourcing information technology : contracts and the client/vendor relationship", Oxford Institute of Management, pp.1-20.
9.Kern, T. and Willcocks, L. (2000), "Exploring information technology outsourcing relationships : theory and practice", Strategic Information Systems, Vol. 9, pp. 321-350.
10.Lacity, M. C. and Hirschheim, R. (1993), "The information systems outsourcing bandwagon", Sloan Management Review, Fall, 1993, pp. 73-86.
11.Richmond, W. B., Seidmann, A. and Whinston, A. B. (1992), "Incomplete contracting issues in information systems development outsourcing", decision support systems, 1992, Vol. 8, pp. 459-477.
12.Upton, D. M. (1995), "What really makes factories flexible?", Harvard Business Review, Vol. 73, No. 4, pp. 74-84.
13.Wuyts, S. and Geyskens, I. (2005), "The Information of buyer-supplier relationships : detailed contract drafting and close partner selection", American Marketing Association, Vol. 69, pp. 103-117.
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