ISSN : 1229-6783(Print)
ISSN : 2288-1484(Online)
ISSN : 2288-1484(Online)
Journal of the Korea Safety Management & Science Vol.15 No.1 pp.271-281
DOI : https://doi.org/10.12812/ksms.2013.15.1.271
DOI : https://doi.org/10.12812/ksms.2013.15.1.271
AHP 프로그램을 이용한 자동차 구매 의사결정시 그룹토의가 의사결정에 미치는 영향에 관한 이문화 비교 연구
A Cross-Cultural Study on the Effect of Group Discussion in AHP-Group Decision Making for a Car Purchase
Received November 22, 2012; Revision Received March 5, 2013; Accepted March 5, 2013.
Abstract
In the trend toward globalization, cross-cultural teams in organizations are becoming more and morecommon. In particular, the influence of China and Western Europe on the global economy is getting increased.With this trend, it is important to understand cross-cultural characteristics for group decision making inmanagerial environments. This study aims at analyzing cross-cultural differences between China and WesternEurope in light of the effect of group discussion in group decision making. An experiment simulating a decisionof a car purchase was conducted. A total of 48 subjects (24 Chinese and 24 Western Europeans) assigned indecision groups were asked to judge relative importance ratios of nine factors affecting their purchase decisionsusing the AHP program developed for the experiment. Three dependent variables (consistency, satisfaction, andconsensus) were measured. Chinese were slightly more consistent than Western Europeans indiscussion-involved group decision making. In terms of decision satisfaction, Western Europeans were moresatisfied with discussion-included decisions than discussion-excluded decisions. Chinese, on the contrary, didnot show a significant difference. There was no significant difference between two cultures in decisionconsensus.
- 29 최필성 271-281.pdf243.1KB
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2.Byun, D.H. (2000), "The AHP approach for selecting an automobile purchase model." Information & Management, 38:289-297.
3.Carlo, G., Roesch, S.C., Knight, G.P., & Koller, S.H. (2001), "Between- or within-culture variation? Culture group as a moderator of the relations between individual differences and resource allocation preferences." Applied Developmental Psychology, 22:559-579.
4.Carpenter, M., Bauer, T., & Erdogan, B. (2009), "Principles of management. Irvington." New York: Flat World Knowledge, Inc.
5.Chen, C.J., & Huang, CC. (2004), "A multiple criteria evaluation of high-tech industries for the science-based industrial park in Taiwan." Information & Management, 41(7):839-851.
6.Condon, E., Golden, B., & Wasil E. (2003), "Visualizing group decisions in the analytic hierarchy process." Computers and Operations Research, 30:1435-1445.
7.Forgionne, G.A., & Kohli, R. (2001), "A multiple criteria assessment of decision technology system journal quality." Information & Management, 38(7):421-435.
8.Gunnarsson, M. (2010), "Group decision making.". Frederick, MD: Verlag.
9.Harries, C., Yaniv, I., & Harvey, N. (2004), "Combining advice: the weight of a dissenting opinion in the consensus." Journal of Behavioral Decision Making, 17(5):333-348.
10.Hastie, R. (1986), "Experimental evidence on group accuracy." In B. Grofman & G. Owen (Eds.), Decision research (Vol. 2, pp. 129-157). Greenwich, CT: JAI Press.
11.Hofstede, G. (2001), "Culture's consequences: Comparing values, behaviors," Institutions and Organizations Across Nations (2nd ed.). Thousand Oaks, CA: SAGE Publications.
12.Janis, I.L. (1972), "Victims of groupthink." Boston: Houghton Mifflin.
13.Kamau, C. & Harorimana, D. (2008), "Does knowledge sharing and withholding of information in organizational committees affect quality of group decision making?" In D. Harorimana, & D. Watkins (Eds.), 9th European Conference on Knowledge Management (pp. 341-348). UK: Academic Publishing Limited.
14.Kwok, R.C.W., Ma, J., & Zhou D.N. (2002), "Improving group decision making: a fuzzy GSS approach," IEEE Transactions on Systems, Man, and Cybernetics, Part C: Applications and Reviews, 32(1):54-63.
15.Lai, V.S., Trueblood, R.P., & Wong, B.K. (1999), "Software selection: a case study of the application of the analytical hierarchical process to the selection of a multimedia authoring system." Information & Management, 36:221-232.
16.Larson, J.R., Sargis, E.G., & Bauman, C.W. (2004), "Shared knowledge and subgroup influence during decision-making discussions." Journal of Behavioral Decision Making, 17(4):245-262.
17.Lehto, M. R., & Buck, J. R. (2008), "Introduction to human factors and ergonomics for engineers." New York: Taylor & Francis.
18.Liberatore, M.J., & Nydick, R.L. (1997), "Group decision making in higher education using the analytic hierarchy process." Research in Higher Education, 38:593-614.
19.Lunenburg, F. C. (2010), "Group decision making: The potential for groupthink."International Journal of Management, Business, and Administration, 13(1):1-6.
20.McSweeney, B. (2002), "Hofstede's model of national cultural differences and their consequences: a triumph of faith— a failure of analysis." Human Relations, 55(1):89–118.
21.Melon, M.G., Beltran, P.A., & Cruz, M.C.G. (2008), "An AHP-based evaluation procedure for innovative educational projects: A face-to-face vs. computer-mediated case study." Omega, 36:754-765.
22.Miner, F.C. (1984), "Group versus individual decision making: An investigation of performance measures, decision strategies, and process losses/gains." Organizational Behavior and Human Performance, 33:112–124.
23.Mooji, M.D. (2010), "Consumer behavior and culture: consequences for global marketing and advertising," (2nd ed.). Thousand Oaks, California: Sage Publications, Inc.
24.Moscovici, S. (1985), Social influence and conformity. In E. Aronson & G. Lindsay (Eds.), Handbook of social psychology (Vol. 2, pp. 347-412). Reading, MA: Addison-Wesley.
25.Quaddus, M.A., & Tung, L.L. (2002), "Explaining cultural differences in decision conferencing." Communications of the ACM, 45(8):93-98.
26.Saaty, T.L., & Vargas, L. G. (2003), "Dispersion of group judgments: the geometric expected value operator." In B. L. Golden, S. Raghavan, & E. A. Wasil (Eds.), The Next Wave in Computing, Optimization, and Decision Technologies (pp. 385-396). US: Springer.
27.Saaty, T.L. & Kearns, K. P. (1985), "Analytical planning: the organization of system.". Oxford: Pergamon Press.
28.Sniezek, J.A. (1989), "An examination of group process in judgmental forecasting." International Journal of Forecasting, 5, 171–178.
29.Sniezek, J.A., & Henry, R.A. (1989), "Accuracy and confidence in group judgment." Organizational Behavior and Human Decision Processes, 43:1-28.
30.Tam, M.C.Y., & Tummala V.M.R. (2001), "An application of the AHP in vendor selection of a telecommunications system." Omega, 29:171-182.
31.Yaniv, I., & Choshen-Hiller, S. (2011), "Exploiting the wisdom of others to make better decisions: suspending judgment reduces egocentrism and increase accuracy." Journal of Behavioral Decision Making, published online. DOI: 10.1002/bdm.740.
32.Zhang, D.D., Lowry, P.B., Zhou, L., & Fu, X.L. (2007), "The impact of individualism— collectivism, social presence, and group diversity on group decision making under majority infl uence." Journal of Management Information System, 23(4):53–80.
33.Zhou, S.B. (2008), "Cultural differences between China and Western Europe." Special Zone Economy, 8, 28-30.
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