Journal Search Engine
Download PDF Export Citation Korean Bibliography PMC Previewer
ISSN : 1229-6783(Print)
ISSN : 2288-1484(Online)
Journal of the Korea Safety Management & Science Vol.15 No.2 pp.151-159
DOI : https://doi.org/10.12812/ksms.2013.15.2.151

외식업체 근로자의 내부마케팅과 식품 안전분위기의 관계 및 고용형태의 조절효과

안 관 영*, 배 중 남**
*상지대학교 경영학과, **상지대학교 관광학부

The relationship between internal marketing and food safety, and the moderating effect of employment type in food service industry

Jung-Nam Bae**, Kwan-Young Ahn*
**Division of Tourism, Sangji University
*Department of Business Administration, Sangji University
Received January 20, 2013; Revision Received March 9, 2013; Accepted March 13, 2013.

Abstract

 This paper reviewed the relationship between internal marketing(management support, education, pay system,internal communication, employment security) and food safety climate(prevention, superior attitude, workcondition), and the moderating effect of employment type(permanent or temporary employees) in food servicecompany. Based on the responses from 304 responses, the results of hierarchical multiple regression analysisshowed that 4 factors(management support, education, internal communication, employment security) effectpositively on food safety climate(prevention, superior attitude, work condition). The positive effect of internalcommunication on superior attitude and work condition appeared to be more positive in permanent employeesthan in temporary employees.
 And the results of t-test analysis showed that permanent employees perceived more positively all internalmarketing factors(management support, education, pay system, internal communication, employment security)and food safety climate(precaution, superior attitude, work condition) than temporary employees.

Reference

1."Knowledge, attitude and practices regarding food hygiene and sanitation of food handlers in Kuala Pilah, Malaysia", Food Control, 27: 289-293.
2.Baron, R. M. & D. A. Kenny(1986), "The Moderator-Mediator Variable Distinction in Soci al Psychology Research: Conceptual, Strategic, and Statistical Considerations," Journal of Perso nality and Social Psychology, 51(6), 1173-1182.
3.Berry, L. L. & Parasuraman, A.(1991), Marke ting Services: Competing through Quality, New york: The Free Press.
4.Choudhry, R. M., Fang, D., and Mohamed, S.(2007), "The nature of safety culture: A survey of the state-of-the-art", Safety Science, 45: 993-1012.
5.Clarke, S.(2010), "An integrative model of safety climate: Linking psychological climate and work attitudes to individual safety outcomes using meta-analysis", The British Psychological Society, 83: 553-578.
6.Cohen, J, and P. Cohen, Applied multiple regress ion/correlation analysis for the behavioral scienc e, Hillsdale, New Jersey: Laerence Erlbaum Ass ociates, 1983.
7.Cox, S, and Flin, R.(1998), "Safety culture: philo sophers's stone or man of straw?", Work and Stress, 12: 189-201.
8.Dollard, M. F., and Bakker, A. B.(2010), "Psycho social safety climate as a precursor to conduc tive work environments, psychological health pro blems, and employee engagement", The British Psychological Society, 83: 579-599.
9.Flin, R.(2007), "Measuring safety culture in healt hcare: A case for accurate diagnosis", Safety Science, 45: 653-667.
10.Gillen, M., Baltz, D., Gassel, M., Kirsch, L., and D. Vaccaro(2002), "Perceived safety climate, job demands, and coworker support among union and nonunion injured construction workers", Journal of Safety Research, 33: 33-51.
11.Gounaris, P. S.(2006), "Internal-market Orienta tion and Its Measurement", Journal of Business Research, 59(4): 432-448.
12.Griffin, M. A., and Mathieu, J. E.(1997), "Modeli ng organizational processes across hierarchical levels: climate, leadership, and group process in work groups", Journal of Organizational Behav ior, 18: 731-744.
13.Jung, S. H.(2008), "Psychological Empowerment and Innovative Work Behavior", Public Administration Review, 22(1): 107-131.
14.Kim, E. H.(2007), The practice of food service management, Seoul: Dae-Wang Corporation.
15.Kim, K. S.(2008), "Nonstandard Employment in Korea and its Impact on Human Resource Management", Zeitschrift fu¨r Wirtschaftswissenschaften, 26(3): 183-205.
16.Kim, Y.(2009), Importance and Performance Analysis on Food hygiene, Safety for Employee Food Service Industry, Ms. Dissertation paper of Sejong University.
17.Lee, S. P.(2010), A Study on the Effects of Internal Marketing on Customer Orientation, Service Quality, Customer Satisfaction, Ph. D. Dissertation paper of Korea Maritime University.
18.Lee, Y. K.(2004), Attenuation of foodborne disease outbreak in institutional foodservice establishments, Research paper of Dae-Gu Provincial Food and Drug Safety Agency.
19.Mearns, K., Whitaker, S. M., and Flin, R.(2003), "Safety climate, safety management practice and safety performance in offshore environments", Safety Science, 41: 641-680.
20.Neal, A., Griffin, M. A., and Hart, P. M.(2000), "The impact of organizational climate on safety climate and individual behavior", Safety Science, 34: 99-109.
21.Oke, A., and Oke M. I.(2010), "Communication channels, innovation tasks and NPD project outc omes in innovation-driven horizontal networks", Journal of Operations Management, 28: 442-453.
22.Park, S. H., Jung, H. A., Bae, H. J, Joo, N. M.(2009), "A Study on Differences of Sanitation Education and Sanitation Knowledge Between Dietitians in School Foodservice And Managers in Commercial Foodservice", Journal of Community Nutrition, 14(3), 306-315.
23.Park, Y. H., Jun, S. Y., Lee, Y. K.(2007), "Foodservice Employees'Awareness and Performance in Sanitation and Customers' Satisfaction with Sanitation at Large-Sized Restaurants", The Korean Journal Nutrition, 40(6): 542-557.
24.Pfeiffer, Y., and Manser, T.(2010), "Development of the German version of the hospital survey on patient safety culture: Demensionality and psychometric properties", Safety Science, 48: 1452-1462.
25.Price, J. L. & C. W. Mueller(1981), A Causal Model of Turnover for Nurses, The Academy of Management Review, 24(3): 543-565.
26.Rafiq, M. & Ahmed, P. K.(2000), "Advances in the Internal Marketing Concept: Definition, Synthesis and Extension." Journal of Services Marketing, 14(6): 449-462.
27.The Ministry of Food and Drug Safety(2007), The present situation of food poisoning in Korea.
28.The Ministry of Food and Drug Safety(2013), http://www.kfda.go.kr/fm/ index.do?nMenuCode=64.
29.Van Dyne, L., Graham, J. W., & Dienesch, R. M.(1994), "Organizational Citizenship Behavior: Construct redefinition, measurement, and validation." Academy of Management Journal, 37: 765-802.
30.Varey, R. J. & Lewis, B. R.(1999), "A Broaden ed Conception of Internal Marketing." European Journal of Marketing, 33(9-10): 926-944.
31.Varonen, U, and M. Mattila(2000), "The safety c imate and its relationship to safety practice, safety of the work environment and occupational accidents in eight wood-processing companies", Accident Analysis and Prevention, 32: 761-769.
32.Zeithaml, V., L. and M. J. Bitner(2000), Services Marketing: Integrating Customer focus across the firm, New York: Irwin McGraw.
  1. SEARCH
  2. Online Submission

    http://submission.koreasafety.or.kr

  3. KSSM

    The Korean Society of Safety ManagementWaste Society

  4. Editorial Office
    Contact Information

    - Tel: +82.31.336.2844
    - Fax: +82.31.336.2845
    - E-mail: safety@mju.ac.kr