ISSN : 1229-6783(Print)
ISSN : 2288-1484(Online)
ISSN : 2288-1484(Online)
Journal of the Korea Safety Management & Science Vol.15 No.4 pp.323-330
DOI : https://doi.org/10.12812/ksms.2013.15.4.323
DOI : https://doi.org/10.12812/ksms.2013.15.4.323
스마트폰 구매 결정 요인과 선호도 분석에 관한 연구
A Study on the Smartphone Purchase Decision Factors and Preferences Analysis
Received October 2, 2013; Revision Received November 28, 2013; Accepted December 4, 2013.
Abstract
The number of domestic smartphone users exceeded 30 million people, and the time in the future everyonewill use a smartphone that will come with ago. Past purchase decisions, related research and product from thecompetition between the past case and the relevant literature for the smartphone market smartphone type toderive a purchase decision factors in the decision to purchase any difference between the factors. Literature andpractices through performance, switching costs, product loyalty, design, brand, after-sales service, the pricemore than 7 variables were analyzed. One hundred people surveyed, respectively, did not obtain the response ofa variety of ages and occupations , age of the sample used in the analysis of this study, and is concentratedas a student at the university of smartphones used to facilitate users analysis was done.We expect smartphone companies and related companies to be able to give guidelines for effective technologymanagement.
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Reference
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5.Hanwon Lee, A Study on the Factors Affecting of Smartphone Purchase Decision and Repur chase, Graduate School of Korea University, 2010.
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2.Junghoo Kang, A Study on the Effect of Mobile Phone Repurchase Intention for the After-Sales Service Satisfaction, Graduate school of Dankook University, 2008.
3.Keonghee Jung, A Study on the Evaluation of Quality Service, Graduate School of Keonghee University, 2010.
4.Beongyong Jun, A Study on the Customer Satisfaction Depending on Mobile Phone by Attributes, Graduate School of Gondju University, 2007.
5.Hanwon Lee, A Study on the Factors Affecting of Smartphone Purchase Decision and Repur chase, Graduate School of Korea University, 2010.
6.Satty. T. L. Highlights and Critical Points on the Theory and Application of the Analytic Hierarchy Process. European Journal of Operational Resea rch Vol.74,1994.
7.Green, P.E. & Wind, Y.,“Multi-attribute decision in marketing: A measurement approach. Hinsdale, IL; Dryden press,1973.
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