ISSN : 2288-1484(Online)
DOI : https://doi.org/10.12812/ksms.2014.16.3.421
바이즈만의 길 찾기 요소와 방문객 만족도와의 관련성 분석
–서울 역사박물관을 중심으로-
Analysis of Correlation G. D. Weisman’s Way Finding Elements and Visitor Satisfaction -Focus on Seoul Historical Museum-
Received July 3, 2014; Revision Received September 11, 2014; Accepted September 11, 2014.
Abstract
The findings are summarized as the following three aspects. First, G. D. Weisman’s Way finding elementintroduced in this study had a significant impact on visitor satisfaction.. It leads to the following conclusion:The higher the impact is, the greater accessaccessibility and efficiency are. Second, among 4 elements, thefactor that had the biggest impact on the accessibility was ‘visual-perceptual accessibility.’ Thus,‘visual-perceptual accessibility’ should be considered first to boost the accessibility to consumers. Third, among4 elements, the factor that had the biggest impact on the efficiency was ‘sign system’. Thus, ‘sign system’should be considered first to boost the efficiency to consumers.
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