ISSN : 1229-6783(Print)
ISSN : 2288-1484(Online)
An Empirical Study on the Business Performance of the Self-Employed Creative Companies- Focused on the Relational Characteristics-
Heon-Young Yuk*·Jong-Hyen Seo**
*Department of Ditigital Management, Korea Polytechnic University
**Department of Business Administration, Korea Polytechnic University
†Corresponding author : Jong-Hyen, Seo, Department of business administration, Korea Polytechnic University, 237 Sangidaehak– ro, Siheung-si, Gyeonggi-do, Korea, E-mail:
jhseo@kpu.ac.kr
Abstract
The purpose of this thesis is to contribute in establishing the objectives of government policies through an empirical analysis on the relational characteristics surrounding the self-employed creative enterprises under the current circumstances where the specific empirical studies on the self-employed creative enterprises haven't been performed. According to the result of verification, the social capitals such as reliability, reciprocity and network are necessary due to the characteristics possessed by the self-employed creative enterprises while the reliability between cooperative enterprises is created and the cooperative relationship continues when the enterprises are faithful to their intrinsic activities such as the improvement of productivity rather than the entrepreneur spirit. Such win-win cooperation was eventually shown as having a positive effect on the performance of enterprises.
1인 창조기업의 경영성과에 대한 실증연구- 관계적 특성을 중심으로 -
육 헌 영*·서 종 현**
*한국산업기술대학교 디지털경영학과
**한국산업기술대학교 경영학부
초록
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