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ISSN : 1229-6783(Print)
ISSN : 2288-1484(Online)
Journal of the Korea Safety Management & Science Vol.17 No.3 pp.331-341
DOI : https://doi.org/10.12812/ksms.2015.17.3.331

The Pricing Behavior of Korean Gas Stations

Young Jin Jo*·Jee Hoon Lee**·Choong Han Yoon***
*Department of Applied Economics, Hanyang University
**Division of Business Administration, Sejong University
***Division of Economics, ERICA Campus, Hanyang University
†Corresponding Author: Choong Han Yoon, Division of Economics, ERICA Campus, Hanyang University E-mail : yoonchoo@hanyang.ac.kr

Abstract

Gasoline prices vary across Korea. Some gas stations charge higher prices, while others charge lower prices. In this paper, we try to find: why gasoline prices differ markedly across regions. We empirically estimate the determinants of gas prices by incorporating supply side factors as well as demand side factors into the empirical model. Empirical results show that both location-specific factors and store-specific factors affect gas prices. Concentration of competing stores, store brands, ownership of gas stations, and self-service availability influence gas prices. In addition, the availability of other customer services such as convenience stores, car wash, and auto repairs affects gas prices.

주유소의 가격결정전략

조 영 진*·이 지 훈**·윤 충 한***
*한양대학교 응용경제학과
**세종대학교 경영학부
***한양대학교 경제학부

초록

 

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